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AASHTO CGDOT-1 Communications Guide for State Departments of Transportation
Handbook / Manual / Guide by American Association of State and Highway Transportation Officials, 2017
Full Description
This guide is intended to help DOT communications divisions to: develop a strategic framework and strategy for internal and external communications, utilize social media to engage customers, tell the story of your DOT's performance and its accomplishments, improve employee engagement with a first-rate internal communications program, achieve consistent messaging, develop or refresh the DOT "brand," and better communicate the DOT mission to the public and stakeholders.
M00001348
2021-03-02
New product
AASHTO CGDOT-1 Communications Guide for State Departments of Transportation
Handbook / Manual / Guide by American Association of State and Highway Transportation Officials, 2017